A look at how we rebranded Vanilla Bear with the help of our friends at Fiasco Design.
We constructed and designed the Vanilla Bear brand and website ourselves in 2014 when we started the business. It was 5 years in, that we started toying with the idea of refreshing the brand.
However, it wasn’t until we started working with Fiasco Design, where the idea of a refresh developed into an entire rebrand.
And if you haven’t seen Fiasco’s work - treat yourself and click HERE.
Why the rebrand?
We didn’t want to rebrand VB because “that’s just what businesses do” when they get bored & fancy a face-lift.
But rather we felt like we’d grown as a company - we started 6 years ago working from our respective homes, with a mishmash of equipment & computers (brought together from our individual filmmaking lives).
And since then, we’d grown into an experienced video production team, working from a studio in Bristol, with much higher quality equipment, with a network of trusted & talented freelancers, and with a much wider variety of clients and storytelling experience... and most significantly, we naturally operated more like a creative agency than just a film crew for hire -
We collaborate with clients developing brand stories and clarifying messages, developing communications strategies and following that through the distribution stages, and into the analytics of the online data.
With video storytelling at our core, we tend towards a holistic approach to marketing - and it was time for our brand identity to reflect that.
Original Website 2014