A fullscreen background video for the new Steer & Co website.
Fiasco Design were tasked with giving Steer & Co a complete re-brand, and they approached us to make a fullscreen background video as part of the new website design.
So working closely with Fiasco, we put together a concept and approach to really give a sense of who Steer & Co are, and the kind of clients that they work with. We made sure to avoid clichés (no pointing at PowerPoint presentations, and no shot after shot of office work), and tried to come up with imagery that was packed with meaning and symbolism, so that whilst it’s only a short video with no sound, it would still have a large impact for people as they visited the website.
For example, writing using a pencil on paper, gives the sense of a tactile and authentic experience, much more than typing or using a pen would. It also lends itself to drawing and more creative thinking – so whilst the viewer may not consciously register that thought, we believe that it’s those kinds of details that people pick up as a feeling on a subconscious level… they smell it on ya.
We filmed the majority of the shots in one day, and focused on the quality of the image. So whilst the finished product may only be a handful of shots, we really took our time and were very particular about every aspect.
The same was done with the edit and colour correction; making sure that the Steer & Co blue/teal colour came through and that there wasn’t any distractions in the shot (things like logos, can really distract when the image is only on screen for a couple of seconds).
Here are some examples of the colour grade we did, and some of the digital retouches:
Whilst it’s only a short video, we think we’ve been successful in creating an effective tone setter that is also a nice example of the kind of high quality imagery we can produce, on a very small budget.
We think it’s great… are we allowed to toot our own horn like that?