EYE GAZE GIRL
Becky was born with quadriplegic cerebral palsy, a disability which has severely affected her life and stolen her voice. Yet to meet her, is to meet someone who is funny, joyful and truly worth listening to.
This is her story of perseverance, determination and achieving her dreams, through sheer will, the help of friends & family, and the aid of eye gaze technology.
Ryan Taubert – ‘Kings’
- Tobii Dynavox
- Brand, Doc, Promo
As a video production company, we love any opportunity to tell the story of a person like Becky!
Thankfully for us, Tobii Dynavox are always looking to make videos about the incredible people that use their technology, and Becky is one of them. She not only uses her eye-gaze device for her all-round communication, but also to make art, play video games (like Minecraft & Sims) and to perform on stage.
So we set about to make a film about Becky; believing that when it comes to a brand’s marketing strategy – human connection is one of the most powerful tools for making a genuine connection with your audience.
For more about Tobii Dynavox and the work they do – www.tobiidynavox.co.uk
& to check out Becky’s YouTube channel – EyeGazeGirl
This project was a little bit different than the usual – typically we meet these amazing individuals and set about trying to draw out key elements of their story, and strategically film them, and with much more of a plan ahead of time. But in this case, we we’re asked to meet Becky and discover her story, as it was happening and capture it in the moment; in a more documentary fashion.
Our filming days were always really fun, filming interviews with both Becky and her mum, Fiona, as well as recreating small moments, going for family walks and joining Becky on her many activities.
As soon as you meet Becky, and as you can probably tell from the film, the first thing you notice is her smile! And it doesn’t take long for her humour, cheekiness and kindness to come through, and before you know it, you feel like part of the family.
The project was ticking along nicely, and all of a sudden, everything went on pause.
Technical difficulties from a 3rd party software, beyond the ourselves and Becky, meant that production stalled for a while… and with all the extra moving parts, and organisation… the project was put on pause for quite some time.
Despite lots of spinning plates, we were able to stay flexible and adapt the story for different creative direction. And luckily for us, Becky and her family were always up it and were always super welcoming.
When it comes to video marketing, simple is good, and keeping the message clear is always worth fighting for.